In my last blog, I shared how you can create your avatar and attract more of the ideal client. In this blog, I’d like to explain how important it can be to create a character, especially when you are marketing and communicating online, as a great deal of you now are.
Once you know your avatar backward, forwards and all the in between, you need to become the character that is most appealing to this avatar. Your goal and I know for many, your desire, is to become the expert leader; a trusted adviser for great information, advice, and solutions.
The reality is, your ideal client is going to follow someone. Might as well be you, right?
The great Dan Kennedy said, “People are walking around with their umbilical cords hanging out, looking for a place to plug them into.” In today’s digital world that is very true and they can very easily find a ‘place’ to plug into!
People will pay attention to you not just because you can give great advice but because you are interesting, engaging and exactly who they were looking for.
People can relate even more to you if your character has an interesting story to tell.
Think about your favorite TV show, movie or book. Can you remember some of the characters? Chances are you can. We remember characters and relate to them.
How memorable are you?
Your mission? Create and use a character that will instill a sense of relationship and engagement with your avatar. You want them to feel like they know you already as if you are already their trusted adviser.
A great character has magical powers. You have magical powers! I don’t mean superhero powers but if you think about what you do; create wealth, rid of debt and so forth – it can sound pretty magical to some people not in the industry!
Think about your brand, think about your client value proposition, think about your avatar and create a character to enable you to stand out from all the other financial advisers in your area.