Last year Vinomofo hit half a million members, pretty impressive numbers when you consider the business started in a garage in Adelaide back in 2011.
Don’t know who Vinomofo is? Really??? You can check them out here, once you’ve read this article!
Peter Roper recently spoke to Vinomofo to understand how their marketing has evolved. Two marketing things stood out for me from his article that I believe Financial Advisers can take away and use in your businesses too.
Personality and belief.
As Peter explains, “Vinomofo is a company not afraid to be itself. The self-proclaimed ‘most epic wine site on the planet’ has developed a brand with loads of personality and a tribe of loyal members.”
As marketers, we like to keep an open mind and venture into other industries to see what’s working and what’s not and try and manifest some of the good ideas into the world of financial advice.
Personality and belief and two straight forward ‘marketing strategies’ that all financial advisers can implement.
Of course, I appreciate that the world of online wine and financial advice is entirely different or, is it?
People are quick to judge based on brand, experience, and personality. A business can stand out from the crowd by promoting it’s brand, oozing personality and delivering a best in class experience.
What I’d like you to consider is, how do you wrap all that up into your marketing strategy and communicate your personality and belief? For example, if I was to talk to all of your clients, would they be able to explain what your personality is and what your belief as a business is? Are you stuffy and boring or, engagaing, warm and relaxed?
In the past Vinomofo’s marketing strategy was mostly focused on online channels, for example, FaceBook and adsearch marketing now, they are venturing into new channels as they expand their target market and scope. Keep an eye out for them!
Another marketing idea that Vinomofo used [as told by Peter Roper], was to use random acts of kindness. I’ve suggested using this type of marketing initiative for many Financial Advisers but what I like about their approach is that they took it into the community and rewarded random people in the community who had performed random acts of kindness – another brilliant way to expand your reach!
Sometimes advisers can have tunnel vision and only look at what other Financial Advisers are doing and copy them! I recommend all my clients [Financial Advisers] look broader than fianncial advice and ask themselves, how can we manifest that awesome idea into our business?
Hopefully, in this post, I’ve shared a couple of ideas that you can easily use too.
Marketing doesn’t have to be hard but it does require some thought, planning and execution.
If you need any help with your marketing and communications, feel free to get in contact with me and have a chat!