Being in a people orientated profession means that relationships with others are critical. Not only it is important to develop a relationship, but it’s also important to foster that relationship to enable it to evolve and grow.
While I totally acknowledge the amount of time and effort it takes to run a financial advice business today; I do subscribe to the notion that if it weren’t for your clients, you wouldn’t have that business at all.
So, my question is, knowing that clients are your most valuable asset, how often do you nurture, educate and foster those relationships? How often are you communicating and with what? After all, communication is key to successful relationships – personal and professional!
I know, I know, it takes time to engage and manage relationships, and then marketing types like myself come along and tell you to switch focus and start sharing information, articles, blogs, newsletters – the list goes on!
You may know this already but, people prefer to learn about a brand, and it’s business through content NOT advertising. That’s the reason us marketing types keep advising you to share content.
Where do you get all this content from? Where do you get the time to project manage and send out all these articles etc., I hear you shout!
At SRSCC, we have a tailored solution that can fill that void for you, remove the hassle and give you peace of mind that your clients are being communicated to on a constant basis with relevant, engaging and approved articles. We send out newsletters and manage your social media postings – I know, I know, you love the idea! Our difference is, we care about your business and your clients, so we approach things differently and foster your community.
You’ve heard the term ‘content marketing’ before, and it’ll stick around for a while because we love to soak up information and share it with others. And, with mobile devices, it’s so easy to do. Think about all the places you can read information nowadays, how quickly you can absorb information and how quickly you can share it – how do you take advantage of this behaviour?
If done correctly you can expect:
- More word of mouth referrals
- Increased visibility
- Imporved brand awareness
- Better reputation
- Educated and informed clients
- More engaged clients
- Improved communication
- Increased market reach
- Plus so much more
For more details about our tailored client communication service, please content me directly, firstname.lastname@example.org