Katja Forbes is the founder and managing director at Syfte. Known as a true thought leader she describes herself as a digital native, global thinker – designing a world where people feel good as they go about their business. A quick Google search will reveal Katja’s curious mind, passionate commitment to customer experience and designing products and services with the human element in mind at all times.
In today’s podcast Katja talks about using human capital in your business and placing clients at the centre of everything you do. Do they want to serve themselves? If you know they do, create tasks that are easy for clients to complete at a time that is right for them, create a social community where you can reach them and talk to clients and take the opportunity to re-think your business model to place the client at the centre of your business.