In a services based industry, people buy from people, it’s you they trust more than your brand.
We connect with people rather than the stock standard pictures and logo’s in this industry. So let your clients and potential clients get to know you. How? – show your face. I always advise my clients to have their photo on the websites through to their newsletters – the response from their clients has been great – more engaged, more personal.
One of the biggest advantages small business has over large corporations (like the banks) is that you can engage with your clients so much better, you get to know them and they get to know you quickly. Can you think of any CEO’s who share their brand on a personal level with their clients?
How about if I suggested Richard Branson?
From a marketing perspective Richard Branson is intimately connected with his brand and is more than happy to show his personality. I can’t think of any Australian CEO’s who do that can you? especially not from financial services……..
Take advantage of the opportunities you have in small business and show your face more, become more social with your clients, show them your personality. This year I’ve met some larger than life Advisers and you just know from meeting them that their personality sells them instantly.
Not everyone is larger than life but it doesn’t stop us from showing our faces and becoming more social and that’s how the Internet can help. By designing your website so that it shows you and your team and engages with others, allows them to interact with you, you’ll be more than one step ahead of the competition! But, it doesn’t just stop at your website…………..
Do you own your personal name?
How can people met you BEFORE actually meeting you?
When you Google your name, what does the Internet say about you?
If you want to attract & retain the RIGHT clients, earn 4 CPD points with no travel involved then register for the November intake today http://www.srscc.com.au/page_advisor_marketing_program.html