As you start to enter the digital world even more, you need to have some pictures of yourself because when it all comes down to it, online platforms allow others to connect with you personally, they get the opportunity to actually see you and hear your voice rather than just reading your words. And, as we know, ‘pictures tell a thousand words” they can build credibility and trust pretty quickly. The way you look on the Internet can be at the heart of how you connect.
I’m not suggesting that you need to be Australia’s next top model rather, you need to look relaxed, professional and a person your ideal client would like to engage with; have a chat to, ask questions to. Below are some tips about how to create a credible and trusting shot of yourself, and, your team.
1. Get a professional in – this is a time when you need to get a professional photographer in to take some shots. Google photographer in your area and you’ll find a few. Normally they will display portrait shots they have taken so you’ll get an idea of the quality of their work.
2. Don’t always think the shot has to be in a studio, some of my clients have had them taken in their office, at their desk. It can make you more relaxed and at ease. Perhaps look for background’s that aren’t too busy, you want to be clear in the picture.
3. Dress conservatively – steer clear of high fashion clothes that will out date quickly and bright colors that some may dislike. You don’t necessarily have to go with the shirt and tie look if that’s not you but at least something that positions you as you want to be.
4. Take a few pics – try and get a few different poses. Standing up, head shot, head to waist so that you can use them for the various marketing activities to undertake. If you are standing up try not to just leave your hands hanging by the side of your body instead do something with them, for example, raise them slightly.
5. Look into the lens – this is also important when creating videos for your website (if you use to introduce yourself). Always look directly at the lens as though you are connecting with someone – because you are!
6. Relax and smile – don’t stare into the lens like a terrified duck – no-one wants to do business with a terrified duck! relax, think of something pleasant and smile.
7. Which one? – the head shot will the one you’ll use the most but don’t finish having the shots taken until you are 100% happy with how you are portrayed.
How often? at least every two years because, as I personally experienced, your hair can grow and people don’t recognise you! but seriously, if you have changed make sure you look the same in your picture!