Yes the world is changing and we’re having to learn new skills but don’t forget what you were taught in the ‘old’ days because it’s still extremely relevant today and it works – let me tell you a story…..
Yesterday I was speaking to one of my clients, an Adviser in Victoria, and we were talking about LinkedIn and he told me about a business in Melbourne, not an Advice practice, but another business, who called him out of the blue, a cold call I suppose you could call it. It was a cold call with a difference though!
The person making the call told the Adviser that his profile keeps coming up on LinkedIn because they have a few mutually related connections and as such she thought he might also be interested in her business. She went on to explain what it is that she did, he happened to need what she had to offer, opportune time, and business was done.
Why do I share that story? because LinkedIn does work, because you don’t have to just use social media to connect and do business, you can use the ‘old’ fashioned ways and pick up the phone!
I’m not suggesting that you need to start cold calling potential clients what I am suggesting is that LinkedIn can be and is, a great tool for you to use to find potential clients and that by using your ‘old fashioned’ relationship building skills you can get access to so many more potential clients than ever before.
I liked this persons approach because she wasn’t scared to ask for the business. She said that they were connected through lots of people, giving the Adviser comfort that she wasn’t just out of the blue.
Would this strategy work for you? I don’t know, perhaps you’d prefer to send an introductory email and then follow up with a call or whatever your preference is but, if you are still using LinkedIn just to connect with other Advisers – catch up because even other industries understand the power of LinkedIn.
Lets not forget what we’ve been taught in the past but lets merge with the new and create even better businesses for the future.