Today on Listen to the Experts, we chat with Melissa Browne. Melissa is an author, speaker and serial entrepreneur who was listed in 2016 as one of AFR’s 100 Women of Influence.
She is the founder & CEO of the award-winning accounting and advisory firm A&TA (Accounting & Taxation Advantage), co-founder and CEO of the financial planning firm The Money Barre and co-founder and Director of Business at the long-day preschool, Thinkers.inq. Today, Melissa shares her secrets to marketing success; how she has built her brand, positioned herself as a thought leader and inspired others to financial success.
IN THIS EPISODE YOU’LL LEARN MORE ABOUT:
(1:40) – How Melissa has Built Niche Financial Brands
(2:51) – Brand Crossover Between The Money Barre and Accounting & Tax Advantage
(6:54) – A TV Personality in the Making – How Melissa got Started Working in Television
(9:00) How Mellisa Juggles Running a Preschool, Working with Clients, and Producing Consumable Content
(10:30) Traditional Marketing Strategies – Weekly Newsletters, Networking Events, and Speaking Gigs
(11:53) Building a Referral Network – The Business Version of the Little Black Book
(13:03) Maintaining a Community of Clients that Support One Another – Being an Advocate for Your Clients
(14:28) Using Social Media to Grow a Business – Identifying a Target Audience