When was the last time you looked at your website from your prospect and clients point of view? perhaps never? perhaps when you last had it developed? well lots has changed from the way we use the internet through to the way in which your clients make their buying decisions and I’ll take a guess that your site could do with some improving to help you drive your business?
80% of people who meet you for the very first time have googled your name or your business name. What does the internet say about you? remember years ago if you weren’t listed in the yellow pages then it was thought that you weren’t in business? well that’s all changed with the use of the internet. Now its a case of what does your website say about your business. Go ahead and Google your business name right now, how do you look?
How do you promote your website? I’d suggest that you should be proud of it and promote it with enthusiasm and joy. Make others excited about your site. The information on your site should be the information your prospects and clients want to know the most not what you think they should know. Your information should show visitors how you can help them and have a positive impact on them. Two questions need answering, who are you and how can you help me?
Working with Advisers I know that some will truly market their site and drive visitors to it and some won’t – doesn’t really matter which category you fall into as long as the content you put onto your site is relevant and valuable and tells visitors what you want them to do now their looking at your site – call, email, post a comment, what? websites are no longer static brochures, they are direct response marketing tools – someone is visiting your site for a reason, so let them interact with you. Perhaps you’ve been referred or they’ve heard your name before and they want to check you out before they meet you or even call you.
Whatever you decide to do, I would strongly recommend you look at your site each month and ask yourself – does this really represent my business today?
And finally, yes I can recommend a website designer for you, Matt from Bugeye Design (03) 9589 7334, he’s developed Advisers websites so he understands your business but more importantly understands what clients and prospects are looking for.