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Natasha Pelly is a Senior Investment Analyst at Zenith Media. She recently wrote an interesting article, How the Royal Banking Commission and Diminished Trust is Putting the Squeeze on Marketing Budgets. Natasha joins us today to share some practical advice and tips to help the industry win back trust, build and deliver value, how important your message is, and shares some case studies about how other companies have won back their customers in this latest ‘Listen to the Experts’ podcast.

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In this episode you will learn more about:

(1:04) – Demystify what brand marketing Is

(3:26) – Brand marketing for an industry

(4:24) – Tactical things advisors can do to highlight their value

(7:16) – An example of receiving bad press and rebuilding their reputation and trust

(12:06) – How often an advice business should be communicating to its community

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What Matt doesn’t know about the power of audio isn’t worth knowing! Matt has won numerous awards over his twenty years in advertising and is often called upon to share his views and insights. Luckily for us, he agreed to be part of ‘Listen to the Experts’ and shares his thoughts about the power of audio and how it can help a business cut through the noise [not an intended pun!] to help communicate a business’s message, value, but more importantly, be remembered.

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IN THIS EPISODE YOU WILL LEARN MORE ABOUT

(1:09) – Why businesses should consider audio into their marketing strategy.

(3:24) – Format of audio marketing for an SME

(4:34) – Power of rhyming schemes

(6:52) – Importance of distinctive assets

(10:19) – Audio marketing on the small and large scale

(12:12) – Podcasts as a form of a marketing strategy

(14:18) – Prioritizing audio among other forms of marketing

(15:09) – Examples of successful audio marketing

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Getting yourself found online takes time and expertise. At imexpert, Nial and his team offer a full, search engine marketing service to help potential clients find you online, leaving you to get on with what you do best – running your business.

They focus on your online marketing, PPC, SEO & Analytics to increase conversions, sales leads and engagement to deliver better ROI than you currently achieve. More importantly, they work as part of your business to become your search engine marketing manager.

In today’s podcast, Nial from imexpert will clarify and de-mystify the world of SEO and Google Ads. You can learn more about imexpert by visiting their website.

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IN THIS EPISODE YOU WILL LEARN MORE ABOUT

(1:08) – What doe SEO mean and how does it work?

(3:15) – The differences between platforms used to build a website

(3:41) – The types of businesses that should use SEO

(4:24) – Strategy for SEO

(7:20) – What Google Ad words are

(9:45) – Generating more website traffic

(11:56) – Tracking and interpreting information

(12:34) – What an Ad Words campaign looks like

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Fox and Hare Wealth are the next generation in financial advice. Together Glen and Jess have just celebrated their first year in business and what a year it has been! They have already built enviable reputations amongst their peers, been recognised for their professionalism through winning awards and appeared in numerous publications.

Glen Hare of Fox and Hare will be sharing some of the things they are doing digitally on today’s episode as it relates to communicating how they provide value and marketing their business. Fox and Hare just celebrated their first birthday and have officially been in business for 365 days! Fox and Hare target the accumulated market and has an average clientele that is in the late 20s, early 30s age range. Glen and Jess spend a lot of time understanding what clients want to achieve or get out of life.

 

IN THIS EPISODE YOU WILL LEARN MORE ABOUT

(2:45) – Who are Fox and Hare Wealth and who do they help

(3:10) – How Glen is using digital to foster the business

(7:13) – Communicating the value you can deliver

(10:45) – How do strategic alliances fit into the businesses acquisition strategy

(12:52) – Acquiring new clients

(14:45) – The power of perception

(15:23) – Future marketing trends to consider

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Sherise Mercer is the Division Director, Head of Macquarie Virtual Adviser Network at Macquarie Group, and today shares the insights from the recent Macquarie Accounting and Financial Services benchmarking report, “What will it take to thrive in a changing environment?” This report is based on an in-depth survey of 396 financial advice firms and uncovers the ways successful advice firms capitalize on the opportunities created changing market.

IN THIS EPISODE YOU’LL LEARN MORE ABOUT:

(1:34) – The Purpose of the Macquarie Accounting and Financial Services Benchmarking Report

(2:40) – What Makes High Performers Different

(5:06) – Where High Performing Firms Referrals are Coming From

(7:30) – How Successful Firms are Reaching out to Broader Markets

(9:30) – Coaching and Education as a Service for Financial Advice Firms

(10:53) – Profiling a Different Advisor to Attract Younger Clients

(12:10) – Five Tips for Remaining Relevant and Profitable Moving Forward

For Your Copy of the Report Head Over To:

https://www.macquarie.com/au/advisers/campaigns/accounting-financial-services-benchmarking

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Today on Listen to the Experts, we chat with Jessica Ellerm. Jess is the CEO and Co-Founder at Zuper Superannuation. They’re a relatively new kid on the block, although the team is highly experienced and qualified. Together they are turning the perception and notion of superannuation on its head, and they’re doing well! One of their mantras is, “If you want to change the world, start by changing your super.”

IN THIS EPISODE YOU’LL LEARN MORE ABOUT:

(1:20) – What Zuper Does for the Financial Community

(2:38) – The Ideal Client for Zuper

(4:00) – The Importance of Superannuation

(4:39) – When Zuper got Started

(5:36) – How to Attract the Ideal Demographic That’s Not Thinking about Super

(9:25) – What Zuper is Trying to  Achieve with Their Brand

(10:57) – Tackling the World of Social Media

(13:17) – Reaching the Target Audience Through Non-Traditional Mediums

(15:00) – Making Zuper’s Members Their Most Valued Influencers

For More Information about Jessica Ellerm Check Out:

https://zuper.com.au/

https://jessicaellerm.com/