It’s nearly Christmas! Don’t shoot the messenger I can’t slow the year down, although I’d like to sometimes!
Some businesses like to celebrate this time of year and others prefer not to. There’s no right or wrong answer although at least a card is lovely [personally written!]. I would recommend, however, that if you decide to do something one year, it must become a habit. Receiving a small gift or card one year and then nothing the next, won’t make clients feel particularly valued!
Depending on how large your client list is, you may need to do some segmenting.
Below are just some ideas for you to think about:
1. Tea Towel – look at adding your logo and motivational message. I did have a client who one year put his own professional picture on the tea towel – your choice!
2. Does your neighbourhood have Xmas lights? Last year I saw a fabulous initiative in my local area. A small business had sponsored the Life Saving Club who were raising money at one of the houses that was lit up, literally like a Xmas tree! The sign [similar to real estate agents] was placed near the house. Great sponsorship and seen by thousands.
3. Coffee mug with the client’s name on it or similar.
4. Set up a Xmas tree in your office and collect wrapped presents for the Kmart wishing tree.
5. Run a competition [great one for FB]; guess how many Xmas decorations are in a jar! Gets the engagement working on your FB page! Make sure you comment for each guess and mention the person’s name. Small prize for the winner.
6. Joint venture marketing gift with a partner firm – nice big hamper or similar.
7. Video message – this can be before Xmas or after Xmas – add in a call to action – call us with your updated details etc. This can be sent to A, B C & D clients. Post onto your social media sites too.
8. Electronic Xmas card – email – can be fun and engaging. This can be sent to A, B, C & D clients.
9. Traditional card posted – please write the client’s name at the top – no name = no care.
10. Simple cocktail party – simple at your office, start at lunchtime through to early evening – or make it more formal.
11. Xmas decorations – a ball for the tree with “seasons greetings” etched on (not your business name sorry!). The box can have your logo and web address on. This is a great idea for every Xmas; you could be responsible for filling someone’s entire tree over the years!
12. Traditional biscuits or other food items that travel well – or deliver yourself.
13. Call selected clients before or after Xmas – a great way to book appointments for next year.
14. Hold a family picnic – local area and consider including referral partners too.
15. Coffee and chocolate gift box – or similar.
16. Social corporate responsibility – what charity does the business support – can you give back to them instead?
17. A book – something inspiring – write a personal message.
18. Calendar – yes they still work! Each month mentions a call to action, your logo, contact details, etc.
There are, of course, many other ideas. You are only limited by your imagination, budget, and resources but, at the end of the day wishing clients and business partners a Merry Christmas/Festive Season is merely good marketing practice.
And don’t forget your staff! The amount of businesses that forget to thank their staff at the end of the year is shameful!