More and more Advisers are looking to improve their presenting skills. In this fast moving digital world it’s great to hear that some of us are still getting up and presenting our ideas with others face to face! So, in this week’s blog I thought I’d share some common thoughts on how to present to ‘real’ people so that you are remembered for all the RIGHT reasons!
1. Be interactive – try not to fall into the trap of being ‘bland’. We’re used to asking questions and interacting so, when you are presenting do just that, interact with the audience, pause for comments, invite feedback, insights and questions. It’ll give you some breathing space, allow people to feel valued and will give you instant feedback – you’ll know if you’re engaging by their reactions.
2. Be convincing – do you really believe what you are saying? I thought so – then show your passion, your enthusiasm, show your personality. Include at least one case study, at least, to demonstrate your points.
3. Create the need for what it is you sell – no point presenting if you don’t show the audience why it is they need what you have to sell/advise on – numbers, statistics are always a great tool to use to drive this message home in this industry.
4. Choices – when you give people choices they are more inclined to make at least one. The golden rule is offer three, the middle is most likely to be chosen!
5. Be competitive – remember competition is not always about price. It can mean many different things, for example, services, location, speed of outcome.
Ideally I’d suggest that you are looking for your presentation to be persuasive, to influence the audience to get them to connect with you, download your information, make an appointment to see you and so forth. Be clear on what it is you want the audience to do once you’ve finished presenting. Listeners must be able to relate to what it is your talking about so try and provide as many real life experiences as you can.
One last tip which I get my clients to do…….before you present, do a trial run and record yourself. Watch the recording – with someone else to get their feedback – you’ll be way too critical of yourself!