If you, like many other Financial Advisers would like to know how to REALLY get your social media working, keep reading! I am horrified by the number of Advisers who have attended, for example, a conference and listened to a social media presentation and then got back to the office and claimed that they have to get onto Facebook! And, guess what, yep, it’s not working.
Just ‘being’ on Facebook doesn’t mean you are involved in social media, engaging with your audience and developing long term relationships; that part takes a bit more thought, planning, and execution.
Below I’ve listed 5 points that are critical for you to consider when developing your social media presence:
1. The website – the obvious things are obvious! But, many of the sites around are already out of date and offer limited ability to engage and interact on the site. Ensure that when someone does click on the link and visit your site that it offers, even more, information for them to read, listen and watch.
2. The blog – a must have nowadays to remain relevant to your audience and to demonstrate your credibility and value. I know many of you struggle with content creation, and that really shouldn’t be an issue anymore. If it still is for you, contact me, and I can point you in the right direction. firstname.lastname@example.org
3. Have something to offer – many of the social media posts are just motivational messages or links off to other people’s articles and websites. I see the stats; I know how much we all love a motivational message, but unless you are in the life coaching/self-help industry I question how that will achieve your long-term business objectives. Do you have a book? An event coming up? A complimentary session you can offer?
4. Branding – your digital brand is again, critical. There is nothing worse than an un-integrated brand experience. By that I mean, for example, you have outsourced your social media to someone else who does a fabulous job with your branding, but none of it is in line with your personal and business brand. You must aim for an integrated brand approach. If you would like more information about this point, contact me, email@example.com
5 Engagement – you’ve probably read about this from me before, but unless you are totally engaged with your social media there is little chance you will receive the benefits you set out to achieve.
The point? Effective social media and digital marketing takes a bit more thought, and planning than some truly understand. It’s not rocket science, but I would encourage you to think about the points above and take your time – social and digital marketing are here to stay.
If you would like to know more about any of the points above please feel free to contact me, firstname.lastname@example.org