Have you ever noticed how people are drawn to thought leaders, naturally? people who they see as experts and who are happy to share their point of view on the world?
Relationship building plays a big part in any Financial Advisers business so, the art of building effective relationships with others is extremely important if you want to attract & retain the right clients and employees. If you are a one-dimensional person who has few professional or even personal interests outside your role, you may find attracting others challenging, especially in a growing and competitive industry, online and offline.
Below are 5 tips for becoming a more appealing person that others will want to talk with:
1. Acknowledge yourself and make lists – chances are you’ve learned quite a bit from your years in the industry so give yourself some credit and make a list, for example, “7 things consumers should know when using a Financial Adviser”, “5 steps to growing your wealth in today’s market”, “9 ways to invest your superannuation” – lists that you can refer to (in your mind) when meeting new people and use to explain your credibility. Lists enable you to remember interesting topics for conversations!
2. Find a new interest – as a working Mum I know how time poor we can all be but if we have nothing other work to talk about, how is that gong to help others to connect with us? people like to do business with people they like, people they can share interests and topics of conversation with. Go on, it’s a new year soon, what new interest or even books can you start that will expand your world?
3. Breadth as well as depth – so you’ve niched your business which is excellent but don’t become too stale, learn about other influences too, for example, if you have niched in aged care read up about what else is important on that topic, if you’ve niched into small business become aware of all the other relevant challenges of being a small business (that bit can’t be hard!)so you can talk about those too -it’s about finding commonality.
4. Surround yourself – with the right people. Connect and network with current thought leaders, people you consider appealing and learn from them. Become well connected, clients will love you for it and you’ll build your confidence level.
5. Always focus on others – become a library of information. Source relevant articles, podcast etc and share them with the right people. Clients are looking for trusted advisers.
If we don’t stretch and challenge ourselves, we’ll never learn and learning is never ending.
Think about broadening your world in 2013. Any other ideas you can share?