The last post I wrote regarding LinkedIn tips that actually work, received excellent feedback from all so, below are even more tips that work. I get asked if Advisers should become Premium LinkedIn users, my answer, is yes! For the very small investment you get access to more information allowing you to network more effectively and, since Advisers keep telling me their business is built on relationships (which I agree!), for what purpose would you not leverage LinkedIn to network and build relationships- you can do it anywhere,
‘matter of fact, I’m doing it now!”
1. Start using the advanced search option, if you haven’t already. It’s a great tool to search for businesses in a certain location or industry -perhaps you want more small business clients? or you want to target a certain department in a corporate to talk about assisting recently retrenched professionals? you may even want to use this tool to target specific skills you are looking to recruit into your business?
2. Advisers tell me they get invites from people they don’t know, should they accept them, they ask? relationships are about quality aren’t they? but, if you don’t want to offend you may wish to invite them into a Group you’ve created before accepting them into your network.
3. Check and double check! the amount of people who have spelling mistakes nowadays is amazing! I’m just as guilty! I blame it on the use of mobile phones and not attending typing lessons when I was at school – you will be judged by your grammar and spelling so get someone else to check what you have written and always, always make it relevant to how you help clients.
4. Networking the old fashioned way! – if you are attending a networking function (the ones where you get together face to face) and you have access to the attendees list, check them out on LinkedIn. You may wish to invite them connect and mention that you are both attending the same function or, you may wish to read up about them and then, at the function you have something to talk about because you’ve read about their business – easier entry into a conversation!
How do those tips help you? any questions? do you need anymore tips?