Too many Australian Advisers have LinkedIn profiles because they were told to create them so they have, but they don’t really know how to use this brilliant social media networking tool. Let me share some tips that work.
1. Set your profile up correctly. Google loves LinkedIn so you’ll sometimes find that when people Google your name, your LinkedIn profile ranks before your website so, put as much effort into your profile as you did your website.
2. Pick 10 keywords that you believe others would use to search for your services or for you. Then make sure those keywords are used, for example, in your job title – “Retirement Specialist”, “Business Insurance Specialist”. Stop marketing your job title, Financial Advisers and say what it is you actually do.
3. Focus on connecting with professionals other than those in your industry. Used correctly, LinkedIn should help you connect with potential referral partners and clients. Not many Financial Advisers will refer to other Financial Advisers! 80-20 rule. 80% of your connections should be business related not other Advisers.
4. Ask for introductions -if you can see who one of your connections is linked to and you believe you can add value to that person, ask your LinkedIn connection to introduce you, simple, warm lead. For what purpose would one of your connections not introduce you to someone?
5. Personal summary – speak in the 3rd person and make it about how you help people. Include education, awards and other info that positions you as a trusted Adviser.
6. Add your website, blog and other social media channels.
7. Join Groups – again not all your industry groups rather groups where your potential client will be. Then create a couple of groups yourself, one for clients and one for referral partners – create a community, invite them to introduce themselves, allow them to network – be seen as a leader
There are literally thousands of Australian Financial Advisers currently on LinkedIn but sadly not many using it correctly because they haven’t been shown. There is a misconception that it takes hours to use LinkedIn properly, as a small business owner myself (time poor etc etc) I can say honestly, hand on heart, it’s one of the most effective ways to connect and do business. Any questions?