Welcome to 2014, I’d like to start it off by asking you a question if I may?
“How do you feel when you reach out to a client, referral partner or business associate and you never hear back from them?” Instead what you get is a deafening silence. You’ve emailed, called, left messages but nothing, you just don’t hear from them. They’ve failed to acknowledge that you exist. Perhaps you were trying to help a client and need them to complete some paperwork or you’ve identified an excellent business opportunity and never hear back from them and you just can’t understand why?
We’ve all experienced this at some stage in our life and businesses. I know I have! I know in the past I’ve doubted myself, wondered what’s wrong with me?
What being ignored really says about you is NOTHING – that’s right it says nothing about you personally.
The majority of times when clients don’t respond to your request or business partners don’t get back to your communication, it has absolutely nothing to do with you personally. It’s not about you! Don’t take anything personally, let your ego rest. Most of the time when clients and business partners do get back to us, they apologise and explain they had something else that was taking their focus.
People being non responsive to you really has nothing to do with you. People appreciate a follow up, we’re all really busy and sometimes communication can get lost (over looked) whilst the person is attending to something that is a priority to them right now. Never take someone being non responsive personally. Instead have the confidence and act with conviction and follow up – 9 times out of 10, your actions will be appreciated.
If you start to feel as though you are being ignored, ineffective or not good enough remember these 3 things:
1. Don’t take anything personally – NOTHING
2. Put the shoe on the other foot – how many times have you failed to return someone’s call, perhaps forgotten about their email because you were busy putting out a fire somewhere else – we’ve all done it!
3. Always follow up – but never make the other person feel bad instead be friendly and show compassion. We are all doing the best we can and most times its appreciated when someone follows up with us
So, with that in mind, if you sent out some communication last year, perhaps to a potential referral partner you thought could work well or a client and your still waiting to hear back, DON’T TAKE IT PERSONALLY and follow up with a nice simple message. Remember the last time you thought someone was ignoring you and you took it personally only to find out later they had a major drama on their hands and it had nothing to do with you?
And, if you are looking to improve your marketing this year and want to learn how to use all the proven online and offline marketing strategies then register today for the Feb intake of “The Adviser Marketing Course” -it’s run via my virtual classroom so you don’t have to leave the comfort of your place plus it’s affordable, check it out here!