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How to differentiate, stand out and be remembered using audio with Matt Dickson, National Head of Creativity Southern Cross Austereo [SCA].

Home | Podcast | How to differentiate, stand out and be remembered using audio with Matt Dickson, National Head of Creativity Southern Cross Austereo [SCA].

05 Mar 2019

How to differentiate, stand out and be remembered using audio with Matt Dickson, National Head of Creativity Southern Cross Austereo [SCA].

by Rachel Staggs | in Podcast
How to differentiate, stand out and be remembered using audio with Matt Dickson, National Head of Creativity Southern Cross Austereo [SCA].

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What Matt doesn’t know about the power of audio isn’t worth knowing! Matt has won numerous awards over his twenty years in advertising and is often called upon to share his views and insights. Luckily for us, he agreed to be part of ‘Listen to the Experts’ and shares his thoughts about the power of audio and how it can help a business cut through the noise [not an intended pun!] to help communicate a business’s message, value, but more importantly, be remembered.


IN THIS EPISODE YOU WILL LEARN MORE ABOUT

(1:09) – Why businesses should consider audio into their marketing strategy.

(3:24) – Format of audio marketing for an SME

(4:34) – Power of rhyming schemes

(6:52) – Importance of distinctive assets

(10:19) – Audio marketing on the small and large scale

(12:12) – Podcasts as a form of a marketing strategy

(14:18) – Prioritizing audio among other forms of marketing

(15:09) – Examples of successful audio marketing

About Rachel Staggs

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TESTIMONIAL

Rachel has been working with us for some months and I commend her highly to any advice based business seeking to develop a comprehensive marketing plan. Whilst supportive and professional she knows when to call us to account and keep the process on task. She has developed a comprehensive manual and marketing plan for our business which we are both impressed with and excited about implementing. Rachel will continue to consult with us as we take this journey.
Gil Gordon / RI Lower Hunter & Newcastle
We recently engaged with Rachel to 'sharpen up' our marketing collateral and help communicate our unique value proposition to clients. We found Rachel to be knowledgeable, professional and results focused.
Chris Kozaris / Executive Director of Morgans Financial Brighton

Meet Rachel

Rachel Staggs

Rachel Staggs

Director

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TESTIMONIAL

Rachel has a very personable manner about her which is very refreshing. I have found Rachel to be very approachable and she has integrated her expertise into our business, it is just like having a specialist marketing manager in house. I would highly recommend Rachel within the Financial Services industry as she understands what it takes to succeed in this very niche industry.
Cameron Forbes / Forbes Financial Planning
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