How to differentiate, stand out and be remembered using audio with Matt Dickson, National Head of Creativity Southern Cross Austereo [SCA].

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What Matt doesn’t know about the power of audio isn’t worth knowing! Matt has won numerous awards over his twenty years in advertising and is often called upon to share his views and insights. Luckily for us, he agreed to be part of ‘Listen to the Experts’ and shares his thoughts about the power of audio and how it can help a business cut through the noise [not an intended pun!] to help communicate a business’s message, value, but more importantly, be remembered.

IN THIS EPISODE YOU WILL LEARN MORE ABOUT

(1:09) – Why businesses should consider audio into their marketing strategy.

(3:24) – Format of audio marketing for an SME

(4:34) – Power of rhyming schemes

(6:52) – Importance of distinctive assets

(10:19) – Audio marketing on the small and large scale

(12:12) – Podcasts as a form of a marketing strategy

(14:18) – Prioritizing audio among other forms of marketing

(15:09) – Examples of successful audio marketing