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Marketing secrets revealed with Melissa Browne

Home | Podcast | Marketing secrets revealed with Melissa Browne

15 Jun 2018

Marketing secrets revealed with Melissa Browne

by Rachel Staggs | in Podcast
Marketing secrets revealed with Melissa Browne

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Today on Listen to the Experts, we chat with Melissa Browne. Melissa is an author, speaker and serial entrepreneur who was listed in 2016 as one of AFR’s 100 Women of Influence.

She is the founder & CEO of the award-winning accounting and advisory firm A&TA (Accounting & Taxation Advantage), co-founder and CEO of the financial planning firm The Money Barre and co-founder and Director of Business at the long-day preschool, Thinkers.inq. Today, Melissa shares her secrets to marketing success; how she has built her brand, positioned herself as a thought leader and inspired others to financial success.

IN THIS EPISODE YOU’LL LEARN MORE ABOUT:

(1:40) – How Melissa has Built Niche Financial Brands

(2:51) – Brand Crossover Between The Money Barre and Accounting & Tax Advantage

(4:17) – Melissa’s Journey to Becoming a Published Author – More Money for Shoes, Fabulous but Broke, and Unf*ck Your Finances

(6:54) – A TV Personality in the Making – How Melissa got Started Working in Television

(9:00) How Mellisa Juggles Running a Preschool, Working with Clients, and Producing Consumable Content

(10:30) Traditional Marketing Strategies – Weekly Newsletters, Networking Events, and Speaking Gigs

(11:53) Building a Referral Network – The Business Version of the Little Black Book

(13:03) Maintaining a Community of Clients that Support One Another – Being an Advocate for Your Clients

(14:28) Using Social Media to Grow a Business – Identifying a Target Audience

For More Information about Melissa Browne Check Out:

http://www.melissabrowne.com.au/
http://www.themoneybarre.com.au/

About Rachel Staggs

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TESTIMONIAL

Rachel has been working with us for some months and I commend her highly to any advice based business seeking to develop a comprehensive marketing plan. Whilst supportive and professional she knows when to call us to account and keep the process on task. She has developed a comprehensive manual and marketing plan for our business which we are both impressed with and excited about implementing. Rachel will continue to consult with us as we take this journey.
Gil Gordon / RI Lower Hunter & Newcastle
We recently engaged with Rachel to 'sharpen up' our marketing collateral and help communicate our unique value proposition to clients. We found Rachel to be knowledgeable, professional and results focused.
Chris Kozaris / Executive Director of Morgans Financial Brighton

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Rachel Staggs

Rachel Staggs

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Rachel has a very personable manner about her which is very refreshing. I have found Rachel to be very approachable and she has integrated her expertise into our business, it is just like having a specialist marketing manager in house. I would highly recommend Rachel within the Financial Services industry as she understands what it takes to succeed in this very niche industry.
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