In today’s interview, Effie Zahos joins us. A finance editor, commentator, and financial literacy campaigner, Effie has recently published her second book, A Real Girl’s Guide to Money. Effie is here to have a chat with us about personal branding, how to write a best seller and the reason for a cultural lack of financial literacy in Australia.
1:23 – How important a personal brand is in today’s world
4:06 – Making the most of what you’ve got
6:20 – The role social media plays in sharing information
8:42 – The inspiration behind A Real Girl’s Guide to Money
9:13 – Advice for overcoming procrastination and writing a book
10:27 – Setting expectations for releasing a book
12:20 – Why is there a cultural lack of financial literacy?