We are all aware of the Law of Credibility and how important it is to your business to have credibility? Believe it or not there is actually a difference between being perceived as an expert and being one! Is it possible to know everything about a subject?
Seeing letters after someone’s name obviously indicates that they have knowledge in an area, for example, CFP, however, seeing a list of their achievements and outcomes shows you that they have talked their talk and are walking their walk. Which packs more punch?
So here’s some ways you can build your ‘credibilty’ and be seen as an expert (according to Timothy Ferriss, author of The 4-A Hour Work Week’….
1. Join two or three related trade organizations with official sounding names (and it would be great if you actually get something out of it professionally).
2. Read three top-selling books in your area and write a review of the three. (You agree and then give an amazing bit of additional information).
3. Give a free one-three hour seminar at a well known university / college of credibility in your niche area. Once done (and videoed of cause) advertise to companies or organizations that you are giving seminars at University X or College Y and are a member of key trade organizations. Offer it as a free seminar to their company as means of expanding outside of academic circles. Once again record it (now with same content from a different angle).
4. Write articles for trade magazines related to your topics, citing what you have accomplished (speaking at universities and leading companies). You can also offer to interview a known expert and write an article.
In terms of PR, proof of expertise in most fields is shown with group affiliations, client lists and size of memberships, writing credentials, and media mentions, rather than IQ scores or Ph.D.s.