+613 9016 9618 rachel@srscc.com.au
SRSCC
  • Marketing Services for Financial Advisers
  • Professional Speaking
  • About
  • Blog
  • Podcasts
  • Contact
  • Home

Should you buy ‘likes’ for Your Facebook Page?

Home | Uncategorized | Should you buy ‘likes’ for Your Facebook Page?

21 Mar 2013

Should you buy ‘likes’ for Your Facebook Page?

by Rachel Staggs | in Uncategorized

Yesterday at one of the social media workshops we run, an Adviser showed us their Facebook business page, it looked impressive, nice design, complimented their business brand and you could see they had made regular posts. They also had a couple of thousand ‘likes’ which means that many people had visited their page and clicked the like button.

The Adviser shared that they didn’t feel their Facebook presence was working, why could that be? they had regular posts, an impressive looking page and more ‘likes’ than the average Facebook business page for Advisers.

You know the saying “Money can’t buy you friends?” well it still applies. It turns out those ‘likes’ had been bought. The Adviser had been given advice that to improve the performance of the Facebook page they should spend some money and buy ‘likes’.

Quality over quantity is so important in our world. Perhaps in another industry buying ‘likes’ works because it gets the message out to the masses but in the word of financial advice I don’t believe that is the right strategy. It was evident yesterday. The Adviser had more than enough ‘likes’ and more than enough posts that interaction should have been occurring but it wasn’t. Why? because those ‘like’s don’t really give a care about what was posted, their not the ideal client of this business.

Creating a Facebook business page that connects with the right clients and potential clients takes time and commitment, no quick fix will yield the right engagement.

There are many ways to get ‘liked’ in this world, buying them is not best practice. Hope is not a strategy.

Develop a strategy, allocate the time and resources, listen, learn and you’ll build an ideal community of ‘likes’ that will yield the results you want – attraction & retention of good quality clients.

Tagged facebook, financial adviser marketing, financial planner marketing, likes, rachel staggs, social media

About Rachel Staggs

Post navigation

Sorry, Who Did You Say Your Accountant Was?
How to Get Others to Help You

Related Post

Tips to Get Your Referral Partnerships to Work More Effectively – Marketing for Financial Advisers

Tips to Get Your Referral Partnerships to Work More Effectively – Marketing for Financial Advisers

5 Things you need to know about keywords

5 Things you need to know about keywords

This is what clients value about a financial advice business – marketing for financial advisers

This is what clients value about a financial advice business – marketing for financial advisers

LATEST NEWS

Ways to Improve Your Value & Ask Great Questions – Marketing for Financial Advisers

Ways to Improve Your Value & Ask Great Questions – Marketing for Financial Advisers

September 24, 2019
How to Influence Your Ideal Clients – Marketing for Financial Advisers

How to Influence Your Ideal Clients – Marketing for Financial Advisers

September 16, 2019

TESTIMONIAL

Rachel has a very personable manner about her which is very refreshing. I have found Rachel to be very approachable and she has integrated her expertise into our business, it is just like having a specialist marketing manager in house. I would highly recommend Rachel within the Financial Services industry as she understands what it takes to succeed in this very niche industry.
Cameron Forbes / Forbes Financial Planning
© SRSCC 2016
  • Marketing Services for Financial Advisers
  • Professional Speaking
  • About
  • Blog
  • Podcasts
  • Contact
  • Home